oa SA Pharmaceutical Journal - Rather expand the box, than thinking outside of it : forum

Volume 81, Issue 4
  • ISSN : 2221-5875
  • E-ISSN: 2220-1017



Have you ever spared a thought about the source of the catch phrase "thinking out of the box"? During the 1970s, Guilford studied creativity in people. Perhaps the most memorable of his studies was a puzzle that contained nine dots arranged in a perfect square. Participants were asked to connect all of the dots with straight lines, without lifting their pen. Fortunately today, many of us know about this particular puzzle and its solution, only because of its innate ability to illustrate the thinking-out-of-the-box concept.

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