n SA Pharmaceutical Journal - Is the tail wagging the dog? : nibbles

Volume 83, Issue 3
  • ISSN : 2221-5875
  • E-ISSN: 2220-1017



I had not made a telephone call to the South African Pharmacy Council (SAPC) for several years, but recently I did so and encountered the vaunted call centre. I listened to a series of messages for nearly five minutes before I was told that due to the high volume of calls I should please wait for the next available call centre agent, and that I was number thirty in line. I promptly hung up. What incensed me about that extraordinary lengthy greeting was that my time was being wasted listening to the Council's various messages and in particular the one about its 2nd Pharmacy Conference, and this on a line used by members of the public as well. I was locked into this monologue which included thanking the Council's Diamond sponsor, Aspen Pharmacare for making the 2016 Conference and the Pioneer awards possible.

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