oa SA Pharmaceutical Journal - What's in a name - "a rose by any other name would smell as sweet" : president's message
|Article Title||What's in a name - "a rose by any other name would smell as sweet" : president's message|
|© Publisher:||Medpharm Publications|
|Journal||SA Pharmaceutical Journal|
|Publication Date||Jan 2016|
Sitting in a meeting for 4 days, working at giving new prospective pharmaceutical compounds, chemicals as well as biologicals, International Non-proprietary Names (INN), reminded me again of how important a name is. In this case it is about selecting or devising a name that would provide information to the prescriber and the dispenser; a name that would be linked to a mode of action through a common stem; for which there is little chance of confusion with other drug names, no trademark conflicts, and no bad or specifically good connotations in the fantasy prefix that makes up the name in conjunction with the stem.
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