1887

n African Renaissance - Beyond leisurely use : a study of awareness and attitude of undergraduate students of Nnamdi Azikiwe University, Awka, Nigeria, to skill development opportunities in the new media

Volume 12 Number 3-4
  • ISSN : 1744-2532
  • E-ISSN: 2516-5305

Abstract

The new media has opened up a new vista of opportunities arguably in all endeavours of life. Nevertheless, it could be argued that one's chances of benefitting from any of these opportunities would, to a large extent, be dependent on his/her consciousness of the existence of such opportunities which then shapes his/her pattern of utilisation of the new media technology. Against the foregoing, this study assessed the awareness and attitude of the undergraduate students of Nnamdi Azikiwe University, Awka, in regard to skill development opportunities on the Internet. Situated within the framework of the uses and gratifications theory, the study was designed as a survey. A sample of 400 respondents was selected via the multi-stage sampling technique. A close-ended questionnaire was employed as the data collection tool. Findings showed that there is a high awareness of the skill development opportunities in the new media among the undergraduate students of Nnamdi Azikiwe University, Awka, and that they seek to explore these skill development opportunities, particularly in the aspects of writing/speechmaking/language skills, theatre/performance skills, ICT skills and art skills. It was further discovered that the students have been generally successful in their effort to explore the skill development opportunities in the new media. The study equally found that the gender of the students significantly affects their tendency to explore the skill development opportunities in the new media. The research concluded that the fact that these young users are aware of and are seeking to explore the skill development potential of the new media is a good sign. Their embrace of the new media culture is one that will, in no small measure, lead to socio-economic empowerment and hopefully enhance the nation and her individual citizens' chances of development. The study recommended that there be enlightenment of this social group, the youth, on the skill development opportunities in the new media and the why and how of their utilisation, and that this form part of ICT training curriculum of formal education at all levels in the country.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/aa_afren/12/3_4/EJC182028
2015-01-01
2019-12-15

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error