n African Renaissance - Mass media, journalism and the New Partnership for Africa's Development : the case for a cultural approach?

Volume 5 Number 3-4
  • ISSN : 1744-2532
  • E-ISSN: 2516-5305


Journalism in Africa is faced with changing forms of ownership, regulation and socio-cultural and economic organisation, all of which influence conceptions of the role of journalism and the mass media to the wider society. It is within this context that this paper explores the role of journalists in covering the New Partnership for Africa's Development (NEPAD). By drawing on theories of media, journalism and cultural studies to explore the nexus between the roles of journalism and NEPAD, the paper argues that the roles and identities of journalists in Africa in reference to their coverage of NEPAD, cannot simply be reduced to a single role of say 'development' or to a singular 'African' identity. It is in this sense that the paper aims to adopt a 'cultural approach' by highlighting the view that the roles of journalism and the identity perceptions of journalists will to an extent be shaped by their 'social-cultural context'.

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