n African Journal of Business and Economic Research - Cross-cultural interactions and changing management practices in Africa : a hybrid management perspective

Volume 1, Issue 1
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562


African societies demand and deserve visible economic benefits that good management and governance can provide. But available evidence suggests that neither Western management practices nor those inspired by African culture can adequately address the socio-economic and political challenges confronting Sub-Saharan African countries today. This paper argues in favour of an eclectic synthesis of ideas from multiple sources to provide African managers with novel perspectives of the realities facing them and approaches to address them. The term "hybrid management" has been used to describe this approach to management development. The development of a learning culture and a network of centres of management research have been suggested as preconditions for the effective development of hybrid management in Africa.

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