1887

n African Journal of Business and Economic Research - Market orientation and export performance : a Ghanaian study

Volume 3, Issue 2_3
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562

Abstract

The paper investigates antecedents and environmental moderator effects on market orientation and export performance of Ghanaian firms. The results of our survey of 142 exporters show that market orientation relates positively to export performance for both subjective and objective measures used. Environmental moderators do not have any effect on market orientation and export performance for the firms under study. Antecedents to market orientation presented mixed findings - some were found to be prerequisites for market orientation whilst others were not. On the strength of the findings from this study, we posit that market-oriented firms compete more effectively and efficiently than their competitors.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/aa_ajber/3/2_3/EJC10432
2008-01-01
2019-10-16

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error