n African Journal of Business and Economic Research - Moral embeddings of trade relations between Nigerian and Chinese SMEs : implications for firm internationalization

Volume 4, Issue 1
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562


This paper examines the perception and motivation of inwardly internationalized Nigerian SME entrepreneurs towards the importation and distribution of imitation, fake, counterfeit, and sub-standard products from China, the disposition of Nigerian consumers towards such fake and sub-standard products, and factors that sustain counterfeit trade in Nigeria. Direct participation was triangulated with key informant technique and depth interviews to extract relevant information from Nigerian SMEs importers and consumers. Among the major findings include that the prevailing counterfeit market existing between Nigerian and Chinese SMEs is being propelled by institutional weaknesses in both countries, and the individualistic tendencies among operators in this market. The fact that primary data was not collected for the Chinese SMEs may restrict the generalization of the conclusion. The paper argues that uncontrolled development counterfeit imports from China would have obvious potential negative effects on Made-in-China as a country-of-origin. Management and policy implications were discussed.

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