n African Journal of Business and Economic Research - Entrepreneurial export orientation, strategy, and performance of SMEs in an emergent African economy

Volume 4, Issue 2_3
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562


The purpose of this paper is to investigate the relationship between entrepreneurial orientation, strategy, and performance of small and medium-sized enterprises (SMEs) in Nigerian. This study used a combination of quantitative and qualitative research designs using survey methods with statistical treatment and interviews. Cluster analysis, t-tests and correlation tests were used to ascertain whether relationships exist between high and low entrepreneurial orientation firms and performance indicators. Results indicate that high entrepreneurial orientation firms were more engaged in the export market than low entrepreneurial orientation firms. Findings also suggest that firms that adopted proactive orientation achieved higher performance, profitability, and growth compared to those that adopted a conservative orientation. It was also found that proactive entrepreneurs allocated more financial resources for export activities than conservative entrepreneurs.

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