n African Journal of Business and Economic Research - Guest editorial

Volume 6, Issue 1
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562


The FIFA 2010 World Cup remains the coveted trophy for players, managers, and competing nations. The World Cup is not only a symbol of national pride but also an opportunity for career advancement of players, managers and associated businesses. However, the debate on the implications of the 2010 FIFA World Cup in South Africa for the business development in Africa is one with mixed results. Only recently on 2 June 2010, FIFA President Sepp Blatter officially opened the R978million (US$125million) International Broadcasting Centre situated near the 94,500 capacity 'Soccer City Stadium' (Johannesburg) in partnership with the Dakar-based (Senegal) African Union of Broadcasting [which comprises over 50 active member organisations], to help create a sustainable programme of assistance for Africa's broadcast community.

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