n African Journal of Business and Economic Research - Organic food consumers' trade-offs between local or imported, conventional or organic products in the Egyptian metropolis of Cairo

Volume 6, Issue 2_3
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562


The objectives of this paper are: (1) study the trade-offs organic food consumers in Cairo, Egypt, make between local-organic, local-conventional and imported-organic foods (2), understand the motives behind these trade-offs, (3) focus on consumer motives behind the purchase of local organic foods and (4) contribute with new insights into local consumer demand for high-value food as a pro-poor growth strategy. We used a qualitative methodology based on 25 individual interviews using projective techniques and open questions analysed by content analysis. Our main findings showed organic food consumers do not trust local conventional food and are not attracted by imported organic products. Locally produced organic products are seen as the best for health and the environment, but price is a key barrier, and trust towards organic production and food still has to be built. In the short run, the tourism industry can be a potential driver for a pro-poor growth strategy.

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