n African Journal of Business and Economic Research - Islamic marketing in Egypt : evolution and implications

Volume 7, Issue 1
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562


Islamic marketing continues to gain more attention and awareness in both Islamic and non-Islamic countries. In this paper we examine the evolution of Islamic marketing and address its implications. Then we explore the evolution of Islamic marketing in five key areas: banking, food, fashion, satellite broadcasting, and Internet. They focus on Islamic marketing in Egypt and provide examples from other countries in the Islamic world such as Indonesia, Malaysia, Tunisia and the United Arab Emirates (UAE).

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