1887

n African Journal of Business and Economic Research - Issues in adopting the marketing strategy for tourism development in Africa : the case of Ghana

Volume 8, Issue 1
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562

Abstract

The purpose of our paper is to provide a commentary on the key challenges facing small and medium enterprises (SMEs) in the Sub-Saharan African (SSA) international tourism marketing strategies. The rationale for the paper is that tourism, both domestic and international, and in all its genres (ecotourism, leisure tourism, medical tourism, etc.) is, and will for the foreseeable future be, a potent force of economic development in SSA at large, and in Ghana in particular. Relying heavily on statistics from the World Tourism Organization, we explore the key sector (i.e. the SME sector) at the forefront of the initiative as a means for starting the debate on how to move the discourse forward. Both policy and international business implications are inferred in our summation.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/aa_ajber/8/1/EJC134620
2013-01-01
2019-12-06

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error