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The feature of this issue's executive insight is a former student of the editor-in-chief at the University of East London in the UK. As an undergraduate student he was part of a new course launch in 2004/2005 SME marketing which was geared towards extending the teaching of marketing to small businesses. He was part of a small class of five students who were the pioneering cohort as the course sought to establish its legitimacy - which it has done having become a core marketing course with over 200 students (see Gbadamosi and Madichie, 2010).
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