n African Journal of Business and Economic Research - An interview with Femi Asiwaju - Head of Sourcing, Konga Online Shopping Limited (Konga.com), Lagos, Nigeria : executive opinion

Volume 9, Issue 1
  • ISSN : 1750-4554
  • E-ISSN: 1750-4562


The feature of this issue's executive insight is a former student of the editor-in-chief at the University of East London in the UK. As an undergraduate student he was part of a new course launch in 2004/2005 SME marketing which was geared towards extending the teaching of marketing to small businesses. He was part of a small class of five students who were the pioneering cohort as the course sought to establish its legitimacy - which it has done having become a core marketing course with over 200 students (see Gbadamosi and Madichie, 2010).

The course (or module as it was called at the time) was reliant on an outdated text published in 1995 (Carson , 1995) without any instructor resources and perhaps not written as a text but guide book which prompted an entrepreneurial initiative in the form of a custom textbook - drawing upon a range of texts and teaching materials as well as case studies used on the course - dedicated exclusively for SME Marketing students at the University of East London (see Madichie, 2007).

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