n African Journal of Science, Technology, Innovation and Development - and the development of an indigenous genre in the Edo-Benin home video industry, Nigeria

Volume 4, Issue 1
  • ISSN : 2042-1338
  • E-ISSN: 2042-1346
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The Nigerian movie industry which has been gradually developing in big screen celluloid formats, and largely as a reaction to Western stereotyping of Africa, in the early 1970s and 80s suddenly became a big industry of world acclaim known as Nollywood in the 1990s. This was the outcome of a change to themes dealing with indigenous African cultural values and the adoption of the video format for home use given the existence of the Video Cassette Recorder and its attendant mass marketing in the 1970s. The change was also characterized by production that appealed to an indigenous constituency and adaptation to their yearnings hence the production of home videos in various Nigerian indigenous languages. The economic undercurrent for the change to the home video format has also been noted by Haynes to be borne out of the economic crisis of the 1980s. But this argument is largely based on the experience of Lagos and the Yoruba.

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