1887

n The Dairy Mail - School milk rocks! Dairy in the USA : technology

Volume 15, Issue 2
  • ISSN : 1561-4301

Abstract

Forget about flavours and syrups - if put in the right box and presented by a child rocker, milk can be reinvented in school kid lingo to become even cooler than soda. A campaign by one of America's leading manufacturers of school milk cartons, is proving that image is everything when it comes to children's milk drinking habits.

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/content/ac_dm/15/2/EJC11242
2008-02-01
2019-11-19

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