n The Dairy Mail - Protecting brand identity : legally speaking

Volume 18, Issue 7
  • ISSN : 1561-4301


In any competitive business environment it is vital for processors to distinguish their products from those of their competitors. Each processors needs to establish a reputation that will attract and retain customers. This is firstly done by ensuring that produce meets stringent quality standards. However, secondly - and more importantly - it is done through the establishment of a recognisable brand.

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