n The Dairy Mail - Best of the best - : processing

Volume 21, Issue 5
  • ISSN : 1561-4301


One way to benchmark a product is to enter it into an industry competition such as the Woolworths Cheese Maker's Challenge. This displays a product's uniqueness and creates a valuable marketing platform. Introduced in 2011 to encourage small, local cheeseries to create exciting new cheeses, it was so successful that they decided to make it an annual event.

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