n The Dairy Mail - On the ramp for dairy - : processing

Volume 22, Issue 5
  • ISSN : 1561-4301


The new television advertisement of the Consumer Education Project of Milk SA (CEP) has made headlines. Aimed at teenagers, the advertisement repositions dairy in the mind of young adults by using a fictional fashion model, Loretta Rush, who drinks milk, is boisterous and bounds onto the ramp and knocks things and people over.

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