1887

n The Dairy Mail - On the ramp for dairy - : processing

Volume 22, Issue 5
  • ISSN : 1561-4301

Abstract

The new television advertisement of the Consumer Education Project of Milk SA (CEP) has made headlines. Aimed at teenagers, the advertisement repositions dairy in the mind of young adults by using a fictional fashion model, Loretta Rush, who drinks milk, is boisterous and bounds onto the ramp and knocks things and people over.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/ac_dm/22/5/EJC170045
2015-05-01
2019-11-18

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error