n The Dairy Mail - Like the wind : challenge the status quo

Volume 23, Issue 9
  • ISSN : 1561-4301


They say the market is like the wind, you cannot see it but you can feel it. The success or failure of a business often depends largely on unseen market forces. "The market" is a broad term that covers buyers, sellers and sentiment. The MPO believes that the farm gate milk price should be discovered within the market in a transparent and market-related manner.

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