Like the wind : challenge the status quo Van Heerden, Bertus,The Dairy Mail, 23, 10-13 (2016), publicationName = "Agri Connect (Pty) Ltd", issn = "1561-4301", abstract= "They say the market is like the wind, you cannot see it but you can feel it. The success or failure of a business often depends largely on unseen market forces. "The market" is a broad term that covers buyers, sellers and sentiment. The MPO believes that the farm gate milk price should be discovered within the market in a transparent and market-related manner." language="English", type="Journal Article"