oa M&J Retail - Packaged for profit main feature

Volume 2, Issue 3
  • ISSN : 1819-3854



Packaging is an ever-evolving entity that has a major influence on whether the consumer takes your product from the shelf, or that of your competitor. According to Joann Hines, a US packaging specialist, 70% of purchasing decisions are made in-store and the decision to buy your product is made within 2,6 seconds. To ensure that the 2,6 seconds is not wasted on another product, one must keep abreast of the latest packaging trends.

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