oa M&J Retail - Colour au naturel - : consumer trends

Volume 3, Issue 3
  • ISSN : 1819-3854



Most parents would attest to the fact that sweets, ice cream and sugary beverages are the root of many evils. Not only are they crammed with sugar. Their bright rainbow colours also harbour a particularly controversial ""food baddy"" - artificial colour. Remember the massive recalls that took place after the much-publicised Sudan Red colour scares in 2005 and 2007? But what are the alternatives?

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