oa M&J Retail - Come to grips with allergy concerns - : consumer trends

Volume 3, Issue 4
  • ISSN : 1819-3854



Food allergies and intolerance are growing concerns in modern society. Even though the number of affected people is relatively small, allergic reactions to food ingredients can be acutely life threatening, while intolerance to certain foods can cause severe discomfort. Subsequently, food manufacturers face grave risks in ignoring these consumer trends.

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