oa M&J Retail - The cheese angels have sung - : consumer trends

Volume 4, Issue 3
  • ISSN : 1819-3854



When Elmarie van Aswegen received a Qualité Award earlier in the year for her sheep's cheese, JanGroentjie, it must have been sweet vindication for years of hard work. The name of her business, Ovis Angelica, might refer to the angelic sheep she is farming with, but her efforts to establish a dairy sheep breed, and pioneering a sheep's milk industry in the country, had everything to do with hard labour and determination.

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