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oa M&J Retail - Dos and don'ts of World Cup branding : table talk

Volume 5, Issue 1
  • ISSN : 1819-3854

 

Abstract

The 2010 World Cup is widely seen as an unparalleled marketing opportunity for South Africa and its business community, and it is only natural for South African businesses to attempt to exploit this opportunity to its utmost, by using the event to promote their products and services.

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/content/ac_mjretail/5/1/EJC13631
2010-03-01
2020-10-20

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