oa M&J Retail - Dos and don'ts of World Cup branding : table talk

Volume 5, Issue 1
  • ISSN : 1819-3854



The 2010 World Cup is widely seen as an unparalleled marketing opportunity for South Africa and its business community, and it is only natural for South African businesses to attempt to exploit this opportunity to its utmost, by using the event to promote their products and services.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error