1887

n Acta Academica - Language assessment in Catalan local television : the model adopted by the Local Television Network

Supplement 2
  • ISSN : 0587-2405

Abstract


Op grond van haar rol in die skep van 'n taalassesseringsdiens vir die Xarxa de Televisions Locals (die plaaslike televisienetwerk) in Katalonië, assesseer die outeur, met verwysing na Katalonië, die filosofie waarop die organisasie van die openbare televisie se taaldienste gegrond is. Vanuit hierdie uitgangspunt stel die outeur dan 'n gepaste assesseringmodel vir die plaaslike televisie voor. Dit bied die agtergond vir die skep van die Unitat de Dinamització i Assessorament Lingüístics (die Eenheid vir die Promosie en Assessering van Taal) waarvoor die outeur verantwoordelik is. Die artikel bespreek die uitgangspunte onderliggend aan die assessering, asook die beginsels wat gebruik word om hierdie Eenheid te organiseer. Die taaldienste van outonome openbare televisie word hoofsaaklik, hoewel nie uitsluitlik nie, gestruktureer rondom 'n assesseringsmodel wat op die finale resultate fokus. Hierteenoor stel die outeur 'n assesseringsmodel voor en regverdig dit, vir die plaaslike televisiestasies wat deel vorm van die plaaslike televisienetwerk wat op die proses konsentreer. Hierdie model beklemtoon die opleiding van mediakommunikasiebeamptes wat hulle in staat stel om die vlak van outonomie te bereik wat vir die bestuur van die taalkwaliteit van oudiovisuele produkte noodsaaklik is.

The author, who played a role in creating a language assessment service for the Xarxa de Televisions Locals (Local Television Network) in Catalonia, assesses the organisational philosophy behind public television language services, with specific reference to Catalonia, and from this standpoint proposes an assessment model which is appropriate to local television. This is the background to the formation of the Unitat de Dinamització i Assessorament Lingüístics (Unit for the Promotion and Assessment of Language) for which the author was responsible. The article reveals the line of reasoning used for assessment and the principles implemented in organising this Unit. In contrast to the language services for autonomous public television, which are structured mainly (but not exclusively) around an assessment model which focuses on end products, the author proposes and justifies an assessment model for the local television stations which form part of the Local Television Network, focusing on the process, one which emphasises the training of media communications professionals in order for them to acquire the necessary degree of autonomy for managing language quality in their audiovisual products.

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/content/academ/2006/sup-2/EJC15170
2006-01-01
2019-10-23

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