1887

n Acta Academica - Selling HIV / AIDS prevention : a case of mixed messages

Volume 37, Issue 3
  • ISSN : 0587-2405

Abstract

This paper reports on a content analysis of three youth magazines, undertaken in order to establish whether the messages of &lt;I&gt;loveLife&lt;/I&gt; are diluted, contradicted or reinforced by such examples of popular youth culture. <I>SL, Blunt&lt;/I&gt; and &lt;I&gt;Ymag&lt;/I&gt; were sampled over a period of six months (July-December 2003) in an attempt to identify and analyse the content and perceptions that these magazines convey to their readers. The relationship between the message content of the three magazines and the core values of <I>loveLife</I>'s educational campaigns is then explored. End

<b>Die verkoop van MIV / VIGS-voorkoming : 'n geval van gemengde boodskappe</b> <br>Deur middel van 'n inhoudsanalise van drie tydskrifte wat gerig is op die jeug, stel hierdie artikel ondersoek in na die moontlikheid dat die boodskappe van &lt;I&gt;loveLife&lt;/I&gt; afgewater, weerspreek of versterk word deur hierdie stortvloed van populêre jeugkultuur. Ons kyk na <I>SL, Blunt&lt;/I&gt; en &lt;I&gt;Ymag&lt;/I&gt; as 'n steekproef van die populêre jeugkultuur oor 'n tydperk van ses maande (Julie-Desember 2003) en probeer om die inhoud wat hierdie tydskrifte aan hulle lesers oordra, te identifiseer en te analiseer. Ons verken dan die verhouding tussen die kommunikatiewe inhoud van die drie tydskrifte en die kernwaardes wat &lt;I&gt;loveLife&lt;/I&gt; se opvoedkundige veldtogte onderlê. End

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/content/academ/37/3/EJC15334
2005-12-01
2019-08-20

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