1887

n Acta Academica - Expenditure-based segmentation of tourists to the Kruger National Park

Volume 41, Issue 3
  • ISSN : 0587-2405

Abstract

Although expenditure-based segmentation is a popular method, it has never previously been applied in the study of national parks in South Africa. The advantage of this method is that one can distinguish between different levels of expenditure markets. This article aims to apply expenditure-based segmentation of tourists to the Kruger National Park in South Africa. Only tourists per definition formed part of this study, excluding day visitors. Tourist surveys were conducted between 2001 and 2007, yielding 2904 completed questionnaires.


Alhoewel segmentering op grond van bestedingspatrone 'n gewilde metode is, is ditnog nooit voorheen toegepas in die studie van nasionale parke in Suid-Afrika nie. Die voordeel van hierdie metode is dat dit onderskeiding tussen verskillende vlakkevan bestedingsmarkte moontlik maak. Die doel van hierdie artikel is daarom ombestedingsgebaseerde segmentering van toeriste toe te pas op die Kruger Nasionale Park in Suid-Afrika. Slegs toeriste per definisie het deel gevorm van hierdie studie, en dagbesoekers is uitgesluit. Toeristepeilings is tussen 2001 en 2007 onderneem en het 2904 voltooide vraelyste opgelewer.

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/content/academ/41/3/EJC15454
2009-01-01
2019-11-22

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