n Professional Accountant - Financial efficiency and business insight - the key to success in an unstable market - : performance management

Volume 2012 Number 1
  • ISSN : 1680-7537


The environment in which Chief Financial Officers (CFOs) operate has changed fundamentally and will never be the same again. This is according to IBM's recent global study, titled 'The New Value Integrator', which involved face-to-face interviews with 1,900 CFOs across the globe conducted in the height of the economic crisis. The study exposes stellar performers at a time when the majority of organisations were under immense financial pressure, highlighting the need for modern CFOs to be more savvy than ever before, and take on more responsibility within their organisations.

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