n Professional Accountant - The recession isn't your biggest problem
What happens afterwards will really hurt you - if you don't start preparing now

Volume 2009 Number 1
  • ISSN : 1680-7537


Many companies are currently focusing on short-term recession solutions and have survival as their priority. Rightly so - these are tough times. There is a danger, though, that they are not aware of the key trends that will drive change as the upturn comes. Dr Graeme Codrington, co-founder and future trends analyst at TomorrowToday explains why companies need to start preparing now for what happens beyond the recession.

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