n Professional Accountant - Growing the number of successful start-up businesses in SA

Volume 2009 Number 1
  • ISSN : 1680-7537


Recent research shows that South Africans have flair in trying out new ideas and a positive orientation to entrepreneurship, so why is it that only 20% of start-up businesses in this country are making it? Julia Long, CEO of Here Be Dragons (HBD) - the venture capital company set up by Mark Shuttleworth - makes sense of the landscape and mindset impacting on new business start-ups and also gives some pointers to the characteristics of successful entrepreneurs.

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