n Professional Accountant - Social media marketing may be the key to practice profitability - : IFAC

Volume 2013, Issue 4
  • ISSN : 1680-7537


The acquisition of new clients continues to be a dominant driver of profitability for small- and medium-sized practices (SMPs). Indeed, in the latest edition of the IFAC SMP Quick Poll, the largest portion of respondents identified acquisition of new clients as the main driver of practice profitability - by a wide margin (see chart below).

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