1887

n Acta Commercii - Thematic elements underlying risk perception amongst small and medium enterprise owner-managers : original research

Volume 14, Issue 1
  • ISSN : 2413-1903
  • E-ISSN: 1684-1999
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Abstract

The article discusses the parameters that underlie the perception of risk amongst SME owner-managers.


This article draws on research suggesting that interactions between industry-sector (situational) differences and cognitive biases may often be decisive in moulding risk perceptions.
Literature suggests that one of the most significant challenges facing entrepreneurs is the development of a clear understanding of what it means to experience and conceptualise 'risk' within the context of business entrepreneurship.
Utilising data obtained from a random sample of 446 SME owner-managers in the south-east of England, this study employs a combination of tests, including a non-parametric test, Chi-square test and Cramer's V statistics test, to derive a series of thematic propositions that contribute to our understanding of how these entrepreneurs perceive decision risk.
Findings highlight the situational decision factors that influence SME owner-managers to overemphasise possible negative outcomes, thus constraining the creative imagination upon which their entrepreneurship depends.
It is generally accepted that decisions that may be highly innovative are not necessarily risky, unless the entity concerned is innovating in order to survive and its innovations have strategic significance. Based on this, we posit that there is an urgent need for entrepreneurs to focus less on risk associated with innovation and more on comprehensive analysis of all risk and uncertainty present around business-critical decisions.
This study contributes to growing research examining the relationship between SME risk and innovation, which is at present sparse.

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/content/acom/14/1/EJC149557
2014-01-01
2019-10-21

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