n AfricaGrowth Agenda - Rethinking customer service in African capital markets

Volume 2007, Issue 7
  • ISSN : 1811-5187


Customer service is an important component of doing business in the west as businesses recognize that the customer is "king" or "boss" and that no business can survive for long if customers do not feel like they are getting quality service for what they want and when they want it.

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