n Africa Insight - Internationalising South African entrepreneurship : identifying strategy drivers for competitive superiority

Volume 35, Issue 3
  • ISSN : 0256-2804


Small firms in South Africa have, so far, performed poorly in their attempt to internationalise, and the likelihood that they will ultimately succeed is often rated low. The reason for this pessimistic assessment appears quite convincing: global competition is increasingly intense, and the larger firms have established an international network of alliances to maintain their dominance in the market-place. On the other hand, the small firms operate from a poor knowledge and learning environment at home; and they are usually resource constrained. This paper, however, identifies a number of prime and complementary strategy drivers which the small firms may access as a means of developing strategies to acquire the competitive superiority critical for internationalising successfully.

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