n Africa Insight - The Subaru Fauresmith 200km Challenge : looking a gift-horse in the mouth?

Volume 38, Issue 3
  • ISSN : 0256-2804


This article describes an equestrian sport known as 'endurance riding.' It focuses on the Subaru Fauresmith 200km Challenge, which is held every year in the small southern Free State town of Fauresmith. Given the steadily growing profile of the event, both locally and internationally, it is argued that the time is ripe for Fauresmith to begin deriving much more 'collateral benefit' from it than has hitherto been the case. It is maintained that this can be achieved, at virtually no cost, by means of a focussed destination branding campaign - one which rides on the back of the town's flagship sport event.

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