n South African Journal of Agricultural Extension - Attributes like attitude and commitment for effective extension

Volume 31, Issue 1
  • ISSN : 0301-603X
  • E-ISSN: 2413-3221


It has become evident that South African Extension, especially in relation to the small-scale farmers has performed poorly. Human motivation is a complicated matter, but in general it has to do with needs, beliefs and attitudes. This paper has adopted a theoretical approach regarding attitude and commitment as inhibiting characteristics of an effective and successful Extension organisation.

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