oa Agriprobe - Unlocking the value of the Proudly South African Campaign : economics

Volume 10, Issue 2
  • ISSN : 1810-9799



First conceived at the Presidential Job Summit in 1998, the Proudly South African Campaign was born out of the socio-economic necessity to create jobs, under the leadership of the former South African President, Nelson Mandela. The campaign is aimed at creating and sustaining quality jobs but encouraging the nation to contribute towards the economic growth and prosperity of the country through buying locally produced goods and services, thereby increasing employment opportunities and reinforcing national pride. Proudly South Africa has been running a number of events focused on driving the Proudly South Africa Campaign. These events included edutainment (educational entertainment for younger people), exhibitions and meetings with business in an attempt to communicate and spread the Proudly South Africa Campaign agenda.

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