oa Agriprobe - Market attractiveness index analysis : South African plum exports to the Netherlands - : Elsenburg journal

Volume 12, Issue 3
  • ISSN : 1810-9799



The market profile reviews the export market for plums to the Netherlands. The purpose of this article is to guide existing and new entrants on potential markets for plum exports and its future prospects. This article is a summary of a comprehensive market profile report compiled as part of training provided by the International Trade Centre (ITC), sponsored by the Department of Agriculture, Forestry and Fisheries (DAFF) to capacitate officials in export market research. Plums were selected as they form part of the deciduous fruit basket of which the majority of fruit is produced in the Western Cape. The aim of this study is to encourage plum producers to export their produce to markets where it would be more competitive compared to other supplying counterparts. The results of this study will contribute towards Provincial Strategic Goal One of the Western Cape Province, which strives to create opportunities for growth and jobs.

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