n African Journal for Physical Health Education, Recreation and Dance - Commercial advertisement and cigarette smoking : a qualitative analysis of perceptions of students in selected Nigerian universities : physical education and health

Volume 13, Issue 2
  • ISSN : 1117-4315


This study evaluated the perceptions of Nigerian university students concerning the influence of cigarette advertisement on their smoking habit. It also assessed the influences of smokers' age and significant others on their smoking habits. Data were collected using structured questionnaires and focus group discussion (FGD) technique from 566 smokers (503 males and 63 females) selected from among students of six universities in south-western Nigeria. Information obtained from the FGD was analysed qualitatively and presented in this study. Specifically, responses from the FGD was analysed based on the following : history of student's smoking habit, perceived smoking benefits, health hazards of smoking, advertisement and smoking, roles of families, friends and peers in preventing or promoting smoking habit and attitudes of smokers towards anti-smoking regulations in the country. The study concluded that cigarette advertisement had substantial influence on smoking habit among students in the Nigerian universities. Implications of the findings for designing smoking intervention programmes targeted at the youth are discussed.

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