n African Journal for Physical Health Education, Recreation and Dance - Retaining sport volunteers : an exploratory study of volunteer motives management - : sport management

Volume 14, Issue 1
  • ISSN : 1117-4315


Noting that volunteers form an integral component in an organisation hosting sport events, the study seeks to complement existing literature and research by examining whether a basic configuration of volunteer motives could be discerned within a South African context. The motives for volunteering have been largely researched in the UK and US within an array of sport event settings. However, studies in South Africa on the motives of volunteering are limited. The study adopted a conceptual framework for identifying related factors (using cluster and exploratory factor analysis) that influence motivations for volunteering within Federation of African Students Universities (FASU) Games. Reliability and validity of the scale were established and found to be acceptable as the Cronbach alpha reliability of 0.82 was higher than the benchmark of 0.7 suggested by Nunnally (1978). A nine item scale was developed. Based on the results, volunteers appear to be motivated by personal and organisational commitment variables. The personal orientation variable comprise volunteers who have a propensity to contribute to their community, to sport, work with people and expand their range of experiences which show benevolence to others. The organisational commitment variable of volunteers adheres to the beliefs, values and goals of the organisation that hosted the sport event. Acquaintance of distinct motivational components for volunteerism may be useful for sport event administrators in assembling marketing communication strategies to lure volunteers to sport organisations.

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