n African Journal for Physical Health Education, Recreation and Dance - A gap analysis between event management curricula outcomes and expected competencies of sport event managers in South Africa s management and marketing - : sports management and marketing

Volume 18 Number sup-1
  • ISSN : 1117-4315


Sport is possibly one of the largest industries in the world. Due to the rapid growth and magnitude of the sport and recreation industry, the demand on the number of sport event managers needed, as well as the level of expertise and knowledge of sport event management, has increased to stay on par with the changing sporting landscape. Accordingly, with the professionalisation of sport, an increasing need for highly knowledgeable and trained sport event managers is required. However, concern over the lack of a relevant base of common knowledge as well as pertinent training programmes to prepare sport managers for the contemporary sport events industry has resulted in current graduates not necessarily meeting the needs or expectations of the industry. For this study the sample included trainers and practitioners from HEIs in South Africa and sport event managers from selected sport companies in Gauteng. Research was therefore conducted through a web-based search to identify sport companies. The research found a gap between the importance of, and the ability of practitioners regarding sport event management competencies relating to specific management functions is present resulting in the need for further training of sport event management and students and current practitioners.

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