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n African Journal for Physical Health Education, Recreation and Dance - Craft retailers' perceptions of product attributes, price, turnover and profits during the 2010 FIFA World Cup™ s management and marketing - : sports management and marketing

Volume 18 Number sup-1
  • ISSN : 1117-4315

Abstract

The importance of the mega sport events has been widely reported in literature and many authors have noted the economic benefits accruing to nations hosting such events. One of the major benefits of the 2010 FIFA World Cup™ was the international tourist's arrivals and their spending in South Africa. The main purpose of the study was to determine the craft business perceptions of product attributes, price, turnover and profits during the 2010 FIFA World Cup™. The study targeted craft businesses, consisting of craft retailers as a population of interest. A survey was conducted among craft businesses, consisting of craft retailers and craft producers in Gauteng, South Africa. The study targeted 130 craft businesses. The results indicate that care and usage of craft products are unimportant compared to the aesthetic and uniqueness of product design in terms of the impact they make on craft retailers turnover and profits during the 2010 FIFA World Cup™. Furthermore, the dual pricing phenomenon and a higher price structure which was practised by craft retailers during the 2010 FIFA World Cup™ have created the desired impact on turnover and subsequent profits. With private and public sector partnerships and support, craft business may be able to sustain their business and growth in a highly competitive economy.

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/content/ajpherd/18/sup-1/EJC139741
2012-12-01
2020-09-29

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