n African Journal for Physical Health Education, Recreation and Dance - State of sport event management competencies in South Africa s management and marketing - : sports management and marketing

Volume 18 Number sup-1
  • ISSN : 1117-4315


Sport has become the broadest common cultural denominator in almost all societies. As a result, sporting events have become an increasingly popular means for achieving political, cultural and economic benefits for the host nation. This has led to an increased demand in the value of diverse skills in the sport event management field, to cope with the increased complexities surrounding sport event management. The aim is therefore to assess the state of the competencies regarding sport event management in South Africa. Hence, a set of competencies must first be established with the importance of these competencies then determined according to practitioners as well as their own ability in performing these investigated. The sample included practitioners from HEIs in South Africa and sport event managers from selected sport companies in Gauteng. To identify the practitioners at higher education institutions a study regarding the "Delivery for the Sport Industry by South African Universities" was utilised in which the sport bureaus of the various higher education institutions were identified. The remaining practitioners consisted of those at sport companies in Gauteng who were randomly selected as no comprehensive database exists of such companies in the sport industry. Research was therefore conducted through a web-based search to identify sport companies in Gauteng who are specialists or who have a department within the company which manages sporting events. From this, specific individuals who manage sporting events within the companies were identified by contacting these companies via telephone and were e-mailed questionnaires to complete and return. The results regarding the competencies were grouped according to the following management functions: general management, office administration, marketing management, human resource management, facility/operations management, financial management and legal aspects of sport events. A sub-function of office administration in the form of computer literacy was also identified.

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