n African Journal for Physical Health Education, Recreation and Dance - Beach tourism in KwaZulu-Natal Province : an evaluation of push and pull factors motivating black domestic tourists from the Gauteng Province : recreation and tourism

Volume 18 Number sup-1
  • ISSN : 1117-4315


This conceptual article examines the attracting (pull) and repelling (push and inhibiting) factors motivating domestic black tourists from Gauteng to visit Durban and its adjacent beaches. An overview of the push and pull motivational factors is conducted to examine the relationship between push and pull factors. There is a conceptual analytical examination of the tourist typology. An inquiry paradigm is followed which is inextricably linked to wider ontological, epistemological and methodological issue which underpins the research process. A generalisation of findings to the entire social world was the main aim, with the intention of extrapolating results to include entire social groups of visitors to beach destinations. Conclusions are drawn and recommendations made with regard to segmentation of beach tourism markets. Business, civil society, local and national government should all be stakeholders when it comes to beach management and the promotion of tourism and will help clarify roles and responsibilities and inform optimum growth models for beach tourism in general and especially the promotion of beach tourism to domestic tourists who usually visit other destinations.

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