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n African Journal for Physical Health Education, Recreation and Dance - Stakeholders' views of sustainable adventure tourism indicators : a cluster analysis methodology

Volume 20, Issue 1
  • ISSN : 1117-4315

Abstract

Concerns around the globe have been raised about the impact adventure tourism could have on the environment and the proximate communities. There is a necessity to investigate the industry's significance in terms of its economic, recreation and leisure-related value. Benefits of utilising sustainable tourism indicators are diverse and can contribute to a sustainable industry in South Africa and include positive economic, social and environmental impacts. This study investigated the views of respondents regarding 8 sustainable tourism indicators that can assist with the development of sustainable adventure tourism. Tourists, government employees, business owners, and residents at Waterval Boven in Mpumalanga South African served as respondents groups for this study. Cluster analysis and Kruskall-Wallies tests were applied. In general, the respondents perceived the sustainable adventure tourism indicators in a positive manner and were divided into two cluster groups (Cluster 1 and 2) respectively. Cluster 1 was more optimistic about the indicators as compared to Cluster 2 who were less optimistic. This was influenced by the demographic factors in which they individually possess. This study presents future adventure tourism developers and managers with views of how stakeholders view sustainable adventure tourism development in order to take full advantage of the positives the industry can offer once sustained for generations to come.

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/content/ajpherd/20/1/EJC151841
2014-12-01
2019-09-20

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