n African Journal for Physical Health Education, Recreation and Dance - Responsible tourism : analysing implementation and challenges in East London using the stakeholder approach - : tourism

Volume 21 Number 1.2
  • ISSN : 1117-4315


The practice of responsible tourism in the tourism industry is vital, as such the practice aims to reduce negative developmental consequences while promoting positive ones. This research focuses on responsible tourism practices amongst tourism stakeholders in East London, specifically in the accommodation and sub-travel sectors. The primary purpose of the study was to examine whether the stakeholders concerned were embracing the adoption of responsible tourism guidelines, as set out by the South African government in its policy-related documents and identify the challenges experienced. A stratified random sampling technique was used to target the stakeholders, who were divided into four subsectors, namely: bed and breakfasts; guest houses; backpackers; and travel agencies. The semi-structured questionnaire that was used to gather the relevant data from such stakeholders was administered on a face-to-face basis. In addition, the purposive sampling technique was used to target the key informants. Significant statistical differences were observed amongst various stakeholder groups. The key findings from the research revealed that many stakeholders in East London practise responsible tourism in several different ways. However, the study showed that such stakeholders were not aware that their efforts contributed towards responsible tourism. Furthermore, different challenges, including lack of awareness and limited support from the government, were identified as barriers hindering the full implementation of responsible tourism.

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