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n African Journal for Physical Health Education, Recreation and Dance - Factors influencing future intention to consume team websites : further evidence from South African soccer supporters : sport management - : sport management

Volume 21 Number 1.2
  • ISSN : 1117-4315

Abstract

This study explored factors influencing the future consumption of team websites by sports fans. The study adopted a quantitative approach in which a two section questionnaire was administered to a conveniently selected sample consisting of 219 respondents who were supporters of any of the 16 teams in the South African Premier Soccer League. All respondents were based in Gauteng Province, South Africa. Data analysis was conducted using the Statistical Packages for the Social Sciences (Version 22.0). Exploratory Factor Analysis using the Principal Components Analysis method was applied to extract factors influencing the future use of team websites. Five factors; perceived enjoyment, team support, social networking, pass time and commitment were identified, with commitment emerging as the most important. Sports marketers can use the information generated by this study to design strategies for enhancing the future use of team websites, thereby improving the support base for their teams.

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/content/ajpherd/21/Issue-12/EJC172400
2015-03-01
2019-09-15

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