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n African Journal for Physical Health Education, Recreation and Dance - A new tourism practice - developing a model for slow tourism at heritage sites and protected areas : a case of Kirstenbosch National Botanical Gardens, South Africa

Volume 21 Number 4.1
  • ISSN : 1117-4315

Abstract

Slow tourism is the practice of quality time spent by visitors and tourists, usually in areas with natural resources such as heritage sites, protected parks and gardens. Visiting slow tourism areas and engaging in slow tourism activities allows the visitor to appreciate the destination at a much deeper level and in a sensitive manner. Limited local literature is available in South Africa on this new emerging niche form of tourism, where the slow tourist has the opportunity to experience the journey and the destination by staying in one place for a longer time, to see and experience things that are meaningful to them. This new alternative form of tourism is considered an antithesis to mass tourism, and liberates the visitor from angst and stress brought about by today's fast-paced lifestyles. The study was conducted at the Kirstenbosch National Botanical Gardens (KNBG) in Cape Town, South Africa, which has a strong attraction for tourists seeking open, green, natural spaces with unique flora and fauna. Tourism role-players and visitor groups have become more environmentally conscious in which they develop, promote, travel and consume tourism products. Sustainable and responsible tourism practices are at the forefront of the slow tourism phenomena which induces the demand and the supply chain of tourism products emphasised by ethical values. A predominately qualitative research methodology was followed to collect the primary data, using the grounded theory approach at the study site, and in-depth interviews with visitors and the Gardens management. The findings of the survey resulted in the development of a model to promote slow tourism using the economic resources of the KNBG.

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/content/ajpherd/21/Issue-41/EJC182191
2015-12-01
2020-12-03

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